Building credibility and communicating science

In this day and age, we often have major debates about credibility, reliable sources, and discerning the factual truth. The trouble is that listening, watching, or reading scientific information requires that both the consumer of the information or audience use critical thinking skills to determine credibility and accuracy. Now more than ever, the need for credibility and trust between an expert (scientist) and their audience is paramount to be able to transmit information and ideas clearly. However, increasingly as consumers

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